Digital and Marketing Asset Management

Digital and Marketing Asset Management

Author: Theresa Regli
Publisher: Rosenfeld Media
Edition: 1
Published date: 2016
ISBN: 9781933820729

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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

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