Recasting the Disney Princess in an Era of New Media and Social Movements

Recasting the Disney Princess in an Era of New Media and Social Movements

Author: Alberto Rodriguez, Charity Clay, Shearon Roberts, Leece Lee-Oliver, Shaniece B. Bickham, Sheryl Kennedy Haydel, Jenny Banh, Alexis Woods Barr, Ahli Chatters, Sarah A. Clunis, Veronica Nohemi Duran, Krystal Ghisyawan, Susanne R. Hackett, Abeo Jackson, Varion Laurent, Sarah Maben, Turon Nicholas, Prairie Endres-Parnell, Kelsey Denise Ray, Daron Roberts, Hannah Joy Shareef, Holly Pate, Jana Thomas, Prinsey Walker, Rebecca Weidman-Winter
Publisher: Bloomsbury Publishing
Edition: 1
Published date: 2020
ISBN: 9781793604019

Choose how you want to read

0

Pay with Klarna
14-day money-back guarantee
In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

You might also like

Explore more titles