Chinese Outbound Tourism 2.0

Chinese Outbound Tourism 2.0

Author: Xiang (Robert) Li
Publisher: Apple Academic Press
Edition: 1
Published date: 2016
ISBN: 9781774635698

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Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt

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