Contemporary Research in E-Marketing, Volume 1

Contemporary Research in E-Marketing, Volume 1

Author: Sandeep Krishnamurthy
Publisher: IGI Global Scientific Publishing
Published date: 2004
ISBN: 9781591403722

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E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

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