Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Pages: 402
Category: Marknadsföring & PR
e-ISBN: 9781317507482
Shipping weight: 1.2 kg
Ships in: 1-2 days
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