The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Pages: 288
Category: Marknadsföring & PR
e-ISBN: 9781317316862
Shipping weight: 1.2 kg
Ships in: 1-2 days
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