Market Segmentation Success

Market Segmentation Success

Author: Lyndon Simkin, Sally Dibb
Publisher: Taylor & Francis
Edition: 1
Published date: 2008
ISBN: 9780789029188

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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

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