Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Pages: 204
Category: Marknadsföring & PR
e-ISBN: 9781136772450
Shipping weight: 1.2 kg
Ships in: 1-2 days
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