Learning From Winners

Learning From Winners

Author: Raymond Pettit
Publisher: Taylor & Francis
Edition: 1
Published date: 2007
ISBN: 9780805856538

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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

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