Marketing the e-Business

Marketing the e-Business

Author: Charles Dennis, Lisa Harris
Publisher: Taylor & Francis
Edition: 2
Published date: 2007
ISBN: 9780415965002

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Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

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