Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Pages: 336
Category: Marknadsföring & PR
e-ISBN: 9781134613939
Shipping weight: 1.2 kg
Ships in: 1-2 days
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