This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies
Pages: 288
Category: Marknadsföring & PR
e-ISBN: 9781134081301
Shipping weight: 1.2 kg
Ships in: 1-2 days
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