Marketing the Sports Organisation

Marketing the Sports Organisation

Author: Alain Ferrand, Scott McCarthy
Publisher: Taylor & Francis
Edition: 1
Published date: 2008
ISBN: 9780415453295

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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