Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Pages: 320
Category: Marknadsföring & PR
e-ISBN: 9781134053445
Shipping weight: 1.2 kg
Ships in: 1-2 days
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