Marketing Strategies and Distribution Channels for Foreign Companies in Japan

Marketing Strategies and Distribution Channels for Foreign Companies in Japan

Author: Erich Batzer
Publisher: Taylor & Francis
Edition: 1
Published date: 2019
ISBN: 9780367163365

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This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

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