The Creative Business Guide to Marketing

The Creative Business Guide to Marketing

Author: Cameron S. Foote
Publisher: W. W. Norton & Company
Published date: 2011
ISBN: 9780393733471

Buy the book

0

Pay with Klarna
14-day money-back guarantee

The go-to guide on how to market a creative organization, why it is important, and what techniques work.

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

You might also like

Buy the book0