Kurslitteratur inom Marknadsföring & PR

Applying Social Cognition to Consumer-Focused Strategy

Creating Images and the Psychology of Marketing Communication

Advertising Account Planning

Digital Content Marketing

Fund Raising and Public Relations

The Customer Experience Model

The Art of Identity

PR 2.0

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

A Practical Approach to Merchandising Mathematics Revised First Edition

The Handbook of Persuasion and Social Marketing

Marketing Moxie for Librarians

The New Advertising

Practical Marketing for the Academic Library

Transforming Our Image, Building Our Brand

Signifying Place

Creating a Sustainable Brand

Dictionary of Trade Name Origins

EcoFusion Marketing

Disruptions and Consumer Resilience

Marketing Above the Noise

Perspectives on Drinking, Manufacture and Drinking Spaces and Places

Buyers and Borrowers

Marketing and Retail Pharmacy