Kurslitteratur inom Marknadsföring & PR

The Routledge Companion to Critical Marketing

Does Marketing Need Reform?

Sports Marketing

Advertising and Public Relations Research

Communicating Sustainability for the Green Economy

Consumer Behavior in Action

Political Marketing:

Pop Culture Marketing in the Publishing Industry

Smart Tourism and Destination Marketing

Business to Business Marketing Management

Risk and Tourism Marketing in Asia

Strategic Marketing Planning

Marketing and Psychology

Global Issues in Pharmaceutical Marketing

The Psychology of the Asian Consumer

Improving the Performance of Sponsorship

CEO Branding

The Rise of the Hispanic Market in the United States

Corporate Branding

Advertising Media Workbook and Sourcebook

The Strategy of Global Branding and Brand Equity

Strategic Public Relations Management

The Science and Art of Branding

Marketing and Globalization