Kurslitteratur inom Marknadsföring & PR

City Branding and Promotion

Absolute Essentials of Strategic Marketing

Frameworks for Market Strategy

Internet Retailing and Future Perspectives

The Communications Consultant’s Master Plan

Future of Tourism Marketing

Corporate Brand Design

Rethinking Public Relations

Public Relations and Strategic Communication in 2050

Digital Public Relations and Marketing Communication Trends in Africa

Hispanic Marketing

Luxury Brand and Art Collaborations

Individuals in B2B Marketing

Systems Theory and Agile Brand Management

Food Marketing and Selling Healthy Lifestyles with Science

Advertising

CIM Revision Cards:Marketing Management in Practice 05/06

Data Mining and Market Intelligence for Optimal Marketing Returns

Social Media Measurement and Management

Children as Consumers

Explorations in Consumer Culture Theory

Facets of Corporate Identity, Communication and Reputation

Implicative Marketing

Psycholinguistic Phenomena in Marketing Communications