“Happy Eating” and Food Addiction in American Advertising

Debbie Danowski

536 kr

Rebranding

Jane Mitchell Eliasof

204 kr

Outreach

Kate Theimer

493 kr

Integrated Marketing Communications in Risk and Crisis Contexts

Deanna D. Sellnow, Robert S. Littlefield, Timothy L. Sellnow

225 kr

Religion as Brand

Razieh Mahdieh

590 kr

The Brains Behind Great Ad Campaigns

Margo Berman, Robyn Blakeman

300 kr

Marketing Fashion

Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi

724 kr

Strategic Copywriting

Edd Applegate

214 kr

Marketing in Creative Industries

Gabriele Troilo

348 kr

Getting the Word Out

Frederick H. Gonnerman

171 kr

The Rules of Public Relations

Cayce Myers

204 kr

Wine Sales and Distribution

Byron Marlowe, John C. Crotts, Paul Wagner, Susan DeMatei

295 kr

The Future of Feminism in Public Relations and Strategic Communication

Elizabeth L. Toth, Linda Aldoory

257 kr

Planning and Promoting Events in Health Sciences Libraries

Natasha Williams, Shalu Gillum

392 kr

Seducing Souls

262 kr

Advertising and Reality

284 kr

Story Mode

150 kr

Provocateur

241 kr

Putting Image Repair to the Test

Chris Caldiero, Grant C. Cos, James DiSanza, J.C. Santee, Jeff Halford, John Gribas, Joseph D. Blosenhauer, Joseph R. Blaney, Ken Lachlan, Lauren Alwine, Leah M. Omilion-Hodges, Lisa V. Chewning, Michel M. Haigh, Nancy J. Legge, Patric R. Spence, Ryan R. Montague, Tracy R. Worrell, William L. Benoit

611 kr