Kurslitteratur inom Marknadsföring & PR

Marketing in the Tourism Industry (RLE Tourism)

Public Relations in Times of Dissensus

Corporate Social Responsibility, Public Relations and Community Engagement

Relationship Marketing in the Digital Age

Marketing for Tourism and Hospitality

How to Succeed in a PR Agency

Attention, Attitude, and Affect in Response To Advertising

Strategic Brand Management in Higher Education

Public Relations

Marketing High Technology Services

Understanding the Marketing Exceptionality of Prestige Perfumes

Celebrity Fans and Their Consumer Behaviour

Social Media and Interactive Communications

Strategic Marketing in Library and Information Science

Public Relations, Activism, and Social Change

Fashion Marketing and Communications

Practical Digital Marketing and AI Psychology

Agent-Powered Growth

Student Workbook to Accompany Crisis Communications

Nation Branding, Public Relations and Soft Power

Research Frontiers on the International Marketing Strategies of Chinese Brands

Market Orientation

Images of Nations and International Public Relations

How to Measure and Manage Your Corporate Reputation