Kurslitteratur inom Marknadsföring & PR

Building Corporate Identity, Image and Reputation in the Digital Era

Sustainable Branding

International Luxury Brand Strategy

Public Relations as Public Diplomacy

Deep Data Analytics for New Product Development

Public Relations Crisis Communication

Strategic Marketing of Higher Education in Africa

Communicating Fashion Brands

Advertising Design by Medium

Paradox in Public Relations

Sport Brands

The Assessment of Industrial Markets

Personal Branding in the Knowledge Economy

Transforming Relationship Marketing

Anti-Consumption

Marketing Management and Strategy

Place Event Marketing in the Asia Pacific Region

Public Relations and Nation Building

Creativity and Advertising

The Strategy of Desire

Euromarketing and the Future

Green Marketing in a Unified Europe

Customer Lifetime Value

Handbook of Niche Marketing