Kurslitteratur inom Marknadsföring & PR

Cause Related Marketing

Advertising and New Media

Marketing Through Search Optimization

Brand, Meet Story

Marketing Your City, U.S.A.

Customer Value Creation Behavior

Museum Marketization

Building Value through Marketing

Islamic Marketing and Branding

Public Relations in the Gulf Cooperation Council Countries

Driving Consumer Engagement in Social Media

Selling IT

Place Branding

Word of Mouth and Social Media

Offensive Marketing

Online Social Networks in Business Frameworks

Organizational Reputation Management

Strategic Social Media

Marketing for Sustainable Development

Fundamentals of Public Communication Campaigns

Sold on Language

Digitales Verkaufen für Dummies

Wirkungsvolle Videos fürs Web für Dummies

Wenn Sie nicht der Erste sind, werden Sie der Letzte sein