Kurslitteratur inom Marknadsföring & PR

Risk and Tourism Marketing in Asia

Strategic Marketing Planning

Marketing and Psychology

Advertising Media Workbook and Sourcebook

The Strategy of Global Branding and Brand Equity

Strategic Public Relations Management

The Science and Art of Branding

Global Issues in Pharmaceutical Marketing

The Psychology of the Asian Consumer

Improving the Performance of Sponsorship

CEO Branding

The Rise of the Hispanic Market in the United States

Corporate Branding

Concise Encyclopedia of Advertising

Gays, Lesbians, and Consumer Behavior

Underwriting 101

Cult of Analytics

Death in a Consumer Culture

Routledge Handbook of Sports Marketing

Deception In The Marketplace

Global Writing for Public Relations

Lifestyle Market Segmentation

Marketing Research That Pays Off

Guide To Software Export: A Handbook For International Software Sales