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2 484 Böcker
The Psychology of Public Relations
Michał Chmiel
687 kr
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
743 kr
Conducting Social Marketing Research
Nancy R. Lee
351 kr
Consumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, Gavin Smith, Georgiana Nica-Avram, James Goulding, John Harvey, Roberto Mansilla
673 kr
Rituals, Consumption, and Marketing
Cele Otnes, Tina M. Lowrey
Intercultural Public Relations
Ganga S. Dhanesh, Ruth Avidar
The Music Producer's Guide to Social Media Content
Sam McGuire
560 kr
Peopling Marketing, Organization, and Technology
Dirk vom Lehn
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
996 kr
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
658 kr
Strategic Planning for Public Relations
Deborah A. Silverman, Ronald D. Smith
1136 kr
Corporate Branding in Logistics and Transportation
Nor Aida Abdul Rahman, Pantea Foroudi, Suraksha Gupta, T.C. Melewar
Introduction to Sport Marketing
Aaron C.T. Smith, Andrea N. Geurin, Constantino Stavros, James Skinner, Lauren M. Burch
827 kr
A Reader on Audience Development and Cultural Policy
Steven Hadley
The Continuum of Consumer Choice
Gordon R. Foxall
Strategic Media Planning and Buying
Basant Rathore
Hospitality and Tourism Marketing
Eddy Khosa, Esi Akyere Mensah, George Kofi Amoako, Isaac Coffie, Ishmael Mensah, Robert Ebo Hinson
898 kr
Responsible Marketing for Well-being and Society
Emma Surman, Louise M. Hassan, Michael Saren, Miriam McGowan, N. Craig Smith, Rohit Varman
Sustainable Marketing Planning
Neil Richardson
617 kr
Strategic Brand Licensing
Maria Cristina Longo, Pete Canalichio
603 kr
Public Relations Theory III
Carl Botan, Erich Sommerfeldt
953 kr
Strategic Integrated Marketing Communications
Larry Percy
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
Understanding Pop-Up Stores through Passion and Practice
Ghalia Boustani