Pensumlitteratur innen Marketing & Public Relations

Practical Marketing for the Academic Library

The New Advertising

Marketing Moxie for Librarians

The Handbook of Persuasion and Social Marketing

A Practical Approach to Merchandising Mathematics Revised First Edition

The Strategic Communication Imperative

Relationship Building in Public Relations

Marketing and Mobile Financial Services

Urban Events, Place Branding and Promotion

Protest Public Relations

The Effects of Social Media Advertising in China

Nation Branding in Europe

Social Media Storms

Introduction to Corporate Communication

Exchange Behavior in Selling and Sales Management

The Multichannel Challenge

Influencer Marketing

Cross-Cultural Marketing

Perspectives on Public Relations Research

Managing and Marketing Radical Innovations

Marketing the Sports Organisation

Market Segmentation Success

Consumer Behaviour in Sport and Events

Public Relations Writing Worktext