WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

Forfatter: Luiz Moutinho
Forlag: World Scientific Publishing Company
Utgivelsesår: 2016
ISBN: 9789814689601

Kjøp boken

0

Betal med Klarna
14 dagers angrerett
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Du vil kanskje også like

Kjøp boken0