PERSPECTIVES ON PROMOTION AND DATABASE..

PERSPECTIVES ON PROMOTION AND DATABASE..

Forfatter: Allenby Greg M
Forlag: World Scientific Publishing Company
Utgivelsesår: 2010
ISBN: 9789814287050

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14 dagers angrerett
Key Features:
  • One of the few books to focus on the field of quantitative marketing
  • Written from both academic and practitioner points of view

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