Managerial Communication and the Brain takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way, including communicating with various audiences and in a variety of situations managers and leaders face regularly.
The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. The content is drawn from real situations, activities, and cases, encouraging practice and facilitating immediate application to situations the reader may be experiencing.
Encouraging principles of lean processes, especially lean communication, the book will benefit anyone in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions–graduate business and management students and those in leadership development programs.
Betal enkelt med kort, Klarna, Apple Pay eller Google Pay. Ikke fornøyd? Du har alltid 14 dagers angrerett. Les mer i våre vilkår. Har du spørsmål, send oss en e-post på hello@memmo.org.
Memmo gjør det enklere å studere – uansett hvor du er i verden. Hos oss samler du pensumbøker og smarte studieverktøy på ett og samme sted: sammendrag, quizer, podkaster og flashcards. Og så Ted, din studiekompis som svarer på alt du lurer på. Over 50 000 studenter studerer allerede her – bygget for at du skal lære raskere og stresse mindre.