Public Relations in Japan

Public Relations in Japan

Forfatter: Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe
Forlag: Taylor & Francis
Utgave: 1
Utgivelsesår: 2018
ISBN: 9780367665371

Kjøp boken

0

Betal med Klarna
14 dagers angrerett
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Du vil kanskje også like

Kjøp boken0