Visual Marketing

Visual Marketing

Forfatter: Michel Wedel, Rik Pieters
Forlag: Taylor & Francis
Utgave: 1
Utgivelsesår: 2007
ISBN: 9780805862928

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

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