Pharmaceutical Marketing

Pharmaceutical Marketing

Forfatter: Mickey C. Smith
Forlag: CRC Press
Utgave: 1
Utgivelsesår: 1991
ISBN: 9781041403708

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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

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