Pharmaceuticals-Where's the Brand Logic?

Pharmaceuticals-Where's the Brand Logic?

Forfatter: Giles David Moss
Forlag: CRC Press
Utgave: 1
Utgivelsesår: 2016
ISBN: 9780789032591

Kjøp boken

0

Betal med Klarna
14 dagers angrerett

Insights and analysis that challenge current thought on consumer branding theory and strategy

Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le

Du vil kanskje også like

Kjøp boken0