Cursusliteratuur in Marketing & Public Relations

Branding Post-Communist Nations

Public Relations in Global Cultural Contexts

Pioneers in Marketing

Retail Marketing in the Modern Age

Marketing Higher and Further Education

Advertising Campaign Design

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Women in Public Relations

Twenty Million New Customers!

The Routledge Companion to Arts Marketing

The Evolution of Integrated Marketing Communications

Management and Marketing of Services

Interactive Marketing

Qualitative Research Methods in Public Relations and Marketing Communications

Public Relations Theory II

CIM Coursebook: Delivering Customer Value through Marketing

Happiness and Well-Being in Customer Experience

From Brand Vision to Brand Evaluation

CIM Coursebook: Managing Marketing

CIM Coursebook: The Marketing Planning Process

Fundamentals of Advertising

Creating Powerful Brands

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