Cursusliteratuur in Marketing & Public Relations

Foundations of Corporate Heritage

Public Relations and the Corporate Persona

Digital Advertising

Internal Marketing

Inclusive Place Branding

Marketing Management and Communications in the Public Sector

The Language of Branding

How to Market Design Consultancy Services

Marketing the Group Practice

Ethical Practice of Social Media in Public Relations

Transcultural Marketing

Advertising Management

Advertising, Society, and Consumer Culture

Customer Visits: Building a Better Market Focus

Go Figure! New Directions in Advertising Rhetoric

Visual Identity

Advertising and Violence

The Service-Dominant Logic of Marketing

Marketing Theory

Brands

Readings in Advertising, Society, and Consumer Culture

An Introduction to Social Media Marketing

Advertising

Analyzing Music in Advertising