Superior Customer Value

Superior Customer Value

Auteur: D. Hank Ellison, Art Weinstein
Uitgever: Taylor & Francis
Editie: 3
Publicatiedatum: 2012
ISBN: 9781439861288

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

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