Cursusliteratuur in Marketing & Public Relations

Absolute Essentials of Marketing Research

Marketing Strategy for the Creative and Cultural Industries

Entrepreneurial Marketing

The Guide to Financial Public Relations

Community Building and Early Public Relations

Marketing Planning in a Total Quality Environment

Designing and Delivering Superior Customer Value

Using Social Media for work

Can Marketing Save the Planet?

Marketing Greatest Hits

Marketing and PR

Killer Web Content

Marketing Greatest Hits Volume 2

Direct and Digital Marketing in Practice

The Essentials of Contemporary Marketing

Retail Therapy

Influence

Dark Social

Reputation Matters

Reputation Management

The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Marketing Apocalypse

Consuming People

Acquiring, Processing, and Deploying