Cursusliteratuur in Marketing & Public Relations

The Routledge Companion to Arts Marketing

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Cultural Transformations

Public Relations Crisis Communication

Mobile Marketing Management

Ethnic Marketing

Social and Sustainability Marketing

Decoding Coca-Cola

Popular Culture and Social Change

Rethinking Public Relations

The Public Relations of Everything

The Language of Branding

The Handbook for Market Research for Life Sciences Companies

Healthcare Relationship Marketing

Marketing Database Analytics

Happiness and Well-Being in Customer Experience

Public Relations Theory II

Qualitative Research Methods in Public Relations and Marketing Communications

Managing and Marketing Tourist Destinations

Excellence in Public Relations and Communication Management

The Evolution of Integrated Marketing Communications

Public Relations as a Creative Industry

Social Media and Interactive Communications

Marketing, Rhetoric and Control