Cursusliteratuur in Marketing & Public Relations

Internal Marketing

A Practical Guide to Managing Tourist Experiences

Teaching Inclusive Public Relations

Marketing for Sustainable Tourism

Defining, Measuring and Managing Consumer Experiences

Brand Beauty Unleashed

The Routledge Companion to Critical Marketing

Visual Public Relations

The Strategy of Global Branding and Brand Equity

The Routledge Handbook of Critical Public Relations

Death in a Consumer Culture

Public Relations in the Nonprofit Sector

The Handbook of Customer Satisfaction and Loyalty Measurement

The Marketing Book

The Sage Handbook of Luxury Brand Management and Marketing

Integrated Marketing Communications in Football

Corporate Reputation and the News Media

Sustainable Marketing

Social Marketing

Effective Crisis Communication

Marketing Communications

International Marketing

Contemporary Issues in Marketing

Sensory Marketing