Cursusliteratuur in Marketing & Public Relations

Brands and Brand Management

Handbook of Market Segmentation

Gender and Public Relations

Sustainable Marketing of Cultural and Heritage Tourism

A Japanese Advertising Agency

Crisis Response Advertising

Marketing and Mobile Financial Services

The Psychology Behind Trademark Infringement and Counterfeiting

Reputation in Business

Ecological Marketing in EU Cities

Brands

Tourism Marketing in Bangladesh

Public Relations in Japan

Excellent Public Relations and Effective Organizations

Consumer Value

Absolute Essentials of Social Marketing

Race, Diversity, and Social Mobility in the Public Relations Industry

Sustainable Energy Branding

How to Build Your Brand

Smart Tourism and Destination Marketing

Political Marketing:

Wine and Identity

Pathways to Public Relations

Innovation and New Product Marketing (RLE Marketing)