Memmo - AI-verktyg och digital kurslitteratur

Marketing Ethics & SocietyÉdition 1

par Lynne Eagle

Année de publication: 2015

Pages: 320

ISBN: 9781446296615

Éditeur: SAGE Publications

Catégorie: Marknadsföring & PR

À propos de ce livre - Marketing Ethics & Society

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

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Avant Memmo, mes notes étaient éparpillées dans des PDF. Maintenant, un espace de travail rassemble tout — je vois exactement ce qu'il me reste à étudier.

Les résumés de Memmo sont en or avant les examens. Pas besoin de relire 800 pages deux semaines avant — juste l'essentiel.

Le chat IA m'a sauvé la veille d'un examen plus d'une fois. Je pose des questions jusqu'à ce que je comprenne — pas besoin d'attendre la réponse d'un groupe d'étude.