Competitive Marketing (RLE Marketing)

Competitive Marketing (RLE Marketing)

Auteur: John O'Shaughnessy
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2014
ISBN: 9781138792876

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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