How To Write a Marketing Plan for Health Care Organizations

How To Write a Marketing Plan for Health Care Organizations

Auteur: William Winston
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2012
ISBN: 9780866564502

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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