Social Marketing Digital Book Set

Social Marketing Digital Book Set

Auteur: Gail F. Goodman, Jeff Korhan, Scott Stratten, Dan Zarrella
Éditeur: Wiley
Édition: 1
Année de publication: 2014
ISBN: 978EBASE00227

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A set of four books on engaging social media, marketing strategies and more

This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from books to blogging.

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