Daytime Television Programming

Daytime Television Programming

Auteur: Marilyn J. Matelski
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2023
ISBN: 9781032621883

Acheter le livre

0

Payer avec Klarna
Garantie satisfait ou remboursé de 14 jours

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

Tu pourrais aussi aimer

Acheter le livre0