The Myth of IndividualismPainos 4

The Myth of Individualism is an engaging and accessible introduction to the relationship between self and society. Drawing on personal experiences, historical examples, and compelling stories, Callero dispels the myth of the self-reliant autonomous actor and demonstrates how our lives are shaped by powerful social forces. These include the power of cultural beliefs and symbols, lifelong socialization processes, the influence of authority, the power of small groups, and the encompassing control of economic systems associated with social class, state power, and mass media. The implications for identity and inequalities linked to race, gender, sexuality, and disability are at the center of each chapter. In the tradition of C. Wright Mills and Peter Berger, Callero presents sociological thinking as a tool for enlightenment and change and argues that the inherently social nature of all persons holds out promise for a better world.

New to the Fourth Edition:
New Chapter 7, “From the Printing Press to the Internet” explores how mass media has changed both society and the selfDiscussion of the COVID-19 pandemic throughout the book, including physical isolation and protests surrounding mask mandates, offers recent and relevant examples that illustrate the problems and dilemmas of radical individualism New discussion of the disability rights movement, Black Lives Matter, LGBTQAI+, and women’s suffrage in Chapter 8, “From ‘Me’ to ‘We’” New introduction familiarizes students with the nature of science, scientific progress, and scientific truth