Political Campaign Craftsmanship

Political Campaign Craftsmanship

Tekijä: Edward Schwartzman
Kustantaja: Taylor & Francis
Painos: 3
Julkaisuvuosi: 2017
ISBN: 9781138530119

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Maksa Klarnalla
14 päivän palautusoikeus
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

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