The Idea Agent

The Idea Agent

Tekijä: Jonas Michanek, Andréas Breiler
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2013
ISBN: 9780415824149

Osta kirja

0

Maksa Klarnalla
14 päivän palautusoikeus

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

Saatat pitää myös näistä

Osta kirja0