Focus Groups

Focus Groups

Tekijä: Deana McDonagh, Joe Langford
Kustantaja: CRC Press
Painos: 1
Julkaisuvuosi: 2002
ISBN: 9781138423282

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Maksa Klarnalla
14 päivän palautusoikeus
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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