Course literature in Marketing & Public Relations

Public Relations as Public Diplomacy

Deep Data Analytics for New Product Development

Public Relations Crisis Communication

Strategic Marketing of Higher Education in Africa

Communicating Fashion Brands

Brand Positioning

Mobile Marketing Management

Public Relations

Relationship Marketing in the Digital Age

Marketing for Tourism and Hospitality

How to Succeed in a PR Agency

Building Corporate Identity, Image and Reputation in the Digital Era

Advertising, Promotion, and New Media

When Ads Work

Applied Public Relations

People and Products

Corporate Social Responsibility, Public Relations and Community Engagement

Public Relations and Individuality

Strategic Marketing

Organizational Design for Marketing Futures

Understanding the Marketing Exceptionality of Prestige Perfumes

Strategic Stakeholder Engagement

Social Media and Interactive Communications

Celebrity Fans and Their Consumer Behaviour