Course literature in Marketing & Public Relations

Loyalty Management

The Routledge Companion to the History of Advertising

Becoming a Public Relations Writer

Marketing Research for the Tourism, Hospitality and Events Industries

An Introduction to Quantitative Research Methods for Marketing

Public Relations: The Basics

International Marketing

The Routledge Handbook of Identity and Consumption

Nation Branding in the Americas

Customer Relationship Management in the Digital Age

Building the Athlete Brand

Customer Engagement and Digital Business

Marketing Ethics and Consumer Society

Strategic Brand Management In and Through Sport

Strategic City Branding

Visual Marketing

Corporate Advocacy

Public Relations and Death

AI in Marketing

Pitch, Tweet, or Engage on the Street

Strategic Content Marketing

Digital Analytics for Marketing

Sports Marketing

Rural Marketing