Course literature in Marketing & Public Relations

How to Measure and Manage Your Corporate Reputation

Healthcare Relationship Marketing

Managing Communications in a Crisis

Market Orientation

Images of Nations and International Public Relations

Alternative Market Research Methods

Student Workbook to Accompany Crisis Communications

Nation Branding, Public Relations and Soft Power

Research Frontiers on the International Marketing Strategies of Chinese Brands

Marketing Research with IBM® SPSS Statistics

Ready, Launch, Brand

Marketing High Technology Services

Corporate Social Responsibility, Public Relations and Community Engagement

Building Corporate Identity, Image and Reputation in the Digital Era

Attention, Attitude, and Affect in Response To Advertising

Mobile Marketing Management

Public Relations

Relationship Marketing in the Digital Age

Marketing for Tourism and Hospitality

How to Succeed in a PR Agency

Public Relations in Times of Dissensus

Strategic Brand Management in Higher Education

Deep Data Analytics for New Product Development

Public Relations Crisis Communication